RAX
Relay Architecture × Technology
Brand Identity System
v1 · Negative-Space X
BIM · VDC · Digital Construction
Primary Mark
01
RAX
Relay Architecture × Technology
App Icon
02
The mark on its gradient field — iOS / Android home-screen ready, no padding needed.
Construction
03
45°
r = 0.24w
Superellipse tile · X knocked out at 45° · rounded stroke = 0.125w. Clear-space ring dashed.
Favicon Scale
04
56
32
16
RAX — BIM · VDC
Holds down to 16px — the X stays open because it's negative space, not a hairline.
Color System
05
Electric Blue
#3D5AFE · primary
Cyan Spark
#00E0FF · accent
Ink
#07070A · ground
Paper
#F5F7FF · type
Wordmark Lockups
06
RAX
RAX
Horizontal for headers / cards · stacked for tight square spaces. Icon always leads.
Reversed · Mono
07
On dark
On light
On blue
Full color
One-color knockout for stamps, embossing, single-ink print. Never falls apart.
Typography
08
Aa×
Archivo 900 / 800
headlines · wordmark
Labels · data
Space Mono — 01 · VDC
Clear Space · Min Size
09
↕ = ¼ mark
min digital 24px
min print 8mm
Misuse
10
✕
Don't rotate
✕
Don't stretch
✕
Don't recolor
✕
No effects
In Use
11
RAX
Akshara Murugan
Founder
raxhq.com
RAX · Relay Architecture × TechnologyIdentity System — v1